by99 was built with a clear purpose: to give Pakistani sports fans and gaming enthusiasts a reliable, English-language destination for online gaming information. Transparent content, responsible-play principles and a genuine understanding of the Pakistan market sit at the heart of everything we do.
by99 started from a straightforward observation: Pakistani sports fans — particularly cricket lovers who follow the national team, the Pakistan Super League and ICC tournaments — were engaging with online gambling platforms without having access to clear, locally relevant and honest information in English. The gap between what international operators offered and what Pakistani users actually needed was significant.
We set out to bridge that gap. by99 is an English-language online gaming information platform designed specifically for Pakistani users across cities including Karachi, Lahore, Islamabad, Rawalpindi, Faisalabad, Multan and Peshawar. Our platform provides general information, category guides, betting education and responsible-gambling resources — all written in professional English with a genuine understanding of local context.
We reference familiar payment channels — Easypaisa, JazzCash, Raast, HBL, UBL, Meezan Bank and Bank Alfalah — not as partners or endorsers, but because they represent the payment landscape Pakistani users already know and navigate daily. That local context is important for a platform that aims to be genuinely useful, not just generically international.
by99 does not operate as a casino or sportsbook. We are an information and content platform. Users engage with third-party operators directly, and we consistently encourage everyone to understand the legal framework applicable in their jurisdiction before participating in any gambling activity.
"To provide Pakistani users with accurate, transparent and responsible online gaming information in English — content that respects local context, promotes informed decision-making and puts player wellbeing ahead of engagement metrics."
Six principles shape every piece of content, every design decision and every editorial choice at by99.
We do not hide unfavourable information to push users toward particular operators. Bonus terms, withdrawal conditions, wagering requirements and risk warnings are presented clearly and honestly — even when transparency is commercially inconvenient. Pakistani users deserve the full picture.
Responsible gambling is not a compliance checkbox at by99 — it is a founding value. Every section of our platform that touches gambling content includes responsible-play context, adults-only reminders and links to support resources. We prioritise player wellbeing over traffic and engagement numbers.
Generic, copy-paste international content does not serve Pakistani users well. by99 is built around the local context — the sports people watch (cricket, PSL, ICC, football), the cities they live in and the payment environment they navigate. Local relevance is core to our editorial identity.
We take data handling seriously. by99 collects only what is necessary to operate effectively and communicates data practices clearly in our Privacy Policy. Our platform operates over HTTPS and we do not sell personal data to unaffiliated third parties for marketing purposes.
Content published on by99 is written and reviewed with editorial integrity. We do not fabricate statistics, invent regulatory approvals, make up payout figures or manufacture social proof. If we cannot verify a claim, we do not publish it as fact. Honest information is more valuable than impressive-sounding figures.
Pakistan's internet users are predominantly mobile-first. by99 is built to load efficiently on the mid-range Android devices most commonly used across Karachi, Lahore and other major cities, with layouts and font sizes optimised for smaller screens and typical 4G mobile data connections.
Every article, guide and review published on by99 follows a consistent set of editorial principles designed to protect users and deliver genuine value.
We publish only claims we can substantiate. Speculative figures, invented player counts and fabricated award mentions have no place on by99.
Gambling carries inherent risk. We present both the entertainment potential and the financial risk honestly, without downplaying either side to encourage sign-ups.
We acknowledge Pakistan's gambling legal framework clearly and consistently. We never present international licensing as a substitute for Pakistani legal compliance on the user's part.
The online gaming landscape changes frequently. Payment options, bonus structures and platform features are reviewed and updated regularly to ensure information reflects current reality.
The Pakistani online sports betting community is among the most passionate in South Asia. Following Pakistan cricket — from nail-biting Test matches to high-energy PSL T20 finals — is not just entertainment; for millions of Pakistanis it is a central part of daily life. by99 acknowledges and respects that passion, which is why our sports betting content prioritises cricket above all other categories.
At the same time, we recognise that gambling can become harmful if not approached with care and clear boundaries. by99's commitment to responsible gambling goes beyond adding a disclaimer at the bottom of a page. It means structuring content so that risk information is always visible, that deposit and loss limits are explained clearly, and that self-exclusion options are highlighted for anyone who feels their gambling is becoming a problem rather than a leisure activity.
We are equally committed to the financial literacy aspect of sports betting. Understanding how odds work, what decimal prices mean in practice, how wagering requirements affect bonus value and why bankroll management matters are all areas where by99 aims to educate before entertaining. A user who understands the product they are engaging with makes better decisions — that is good for them and good for the long-term health of the industry.
by99 also understands the payment reality for users in Pakistan. While we reference familiar payment channels like Easypaisa, JazzCash, Raast, and major bank brands including HBL, UBL, Meezan Bank and Bank Alfalah as contextual local references, we are always explicit that these references do not imply any endorsement, affiliation, operational partnership or official support from those payment providers, financial institutions or any Pakistani regulatory authority.
Whether you are in Karachi browsing on a lunch break, following PSL updates from Lahore, or checking cricket odds from Islamabad late at night — by99 is here to provide clear, honest and locally relevant information. We are not a gambling operator. We are a trusted information resource built for Pakistani users, by people who understand the local context.
Building a genuinely useful gaming information platform for the Pakistan market has been an evolving process. Each stage has been driven by user feedback, a deeper understanding of local needs and a continuous effort to raise the standard of content available to Pakistani online gaming audiences.
The milestones below reflect key stages in the platform's development as an information resource — not as a gambling operator.
by99 established as an English-language online gaming information platform specifically targeting the Pakistani market. Core editorial principles — transparency, responsible play, local context — defined from day one.
Sports betting guides, casino category explainers and responsible gambling resources published in clear, professional English. Cricket betting content developed as the primary local sports category for Pakistani audiences.
Platform redesigned with a mobile-first approach to serve Pakistan's predominantly smartphone-based internet user base. Performance optimised for typical mid-range Android devices and 4G connections across major cities.
PKR display implemented throughout the platform alongside contextual references to familiar local payment ecosystems — Easypaisa, JazzCash, Raast and major bank brands — to improve relevance for Pakistani readers.
Dedicated responsible gambling section, KYC guides, withdrawal education content and betting tips library added to ensure by99 serves as a genuinely educational resource, not only a gaming discovery platform.
Browse our sports betting guides, casino category overviews, responsible gambling resources and educational content — all written in English for Pakistani users. Start at the homepage or jump straight to a topic that matters to you.